Santa Helena × O Auto da Compadecida 2

Santa Helena × O Auto da Compadecida 2

Santa Helena is a well-established brand (since the 1940s) in the peanut and derivatives market, and “O Auto da Compadecida 2”, or The Rogue’s Trial, is the sequel to the 2000s major success and one of the most celebrated Brazilian movies, the classic “A Dog’s Will”.

Connecting Santa Helena’s brand to this movie was a very happy and effective match, because on top of the movie being a sequel to a classic movie, it has everything to do with Brazilian culture and the brand’s identity.

In the first film, there are iconic scenes where Chicó tells his far-fetched stories to João Grilo. Whenever he starts telling them, the visual language of the scene shifts.

We brought that same storytelling and the visual transition into our film, but this time the characters appear in animated form, talking about the Festa Junina parties around the country.